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CCM’s Stephen Messer to Speak at TARGUSinfo’s Interactive Insights Summit

Posted: September 7th, 2011 by Francesca Romano



LAS VEGAS, N.V. – On Wednesday, September 7 from 3:30-4:00p, Stephen Messer, the Chairman of the Council for Accountable Advertising and the Vice Chairman of Cross Commerce Media (www.crosscommercemedia.com), will speak on a panel entitled “Making Sense of the Advertising Technology Space” with Andy Ellenthal, CEO of Peer39; Jeff Hirsch, President of AudienceScience; and Scott Knoll, CEO of AdSafe, at TARGUSinfo’s Interactive Insights Summit.

The use of data online has become increasingly commonplace as marketers and advertisers strive to verify consumer information and reach potential buyers. The Interactive Insights Summit will explore strategies for using online data to understand target audiences and to create relevant and personalized experiences for prospects and customers.

With his extensive experience, Mr. Messer is widely recognized as an internet advertising and online data expert and frequently speaks at industry events. His current venture, Cross Commerce Media (CCM), empowers marketers to leverage their data for a strategic advantage. Prior to CCM, Mr. Messer founded affiliate marketing company LinkShare Corporation in 1996. LinkShare was sold to Rakuten (JASDAQ: 4755) for $425m in 2005.

About CCM:
Cross Commerce Media, Inc. (CCM) operates Collective Intelligence™ (CI), a cloud-based analytics platform that unifies a company’s existing data sources to give marketers a comprehensive view of performance across media channels. CI allows marketers to access, analyze and react to their data in real-time.

For press related inquiries, please contact Jonas Fischer, VP, Marketing at (646) 833-3360.

LAS VEGAS, N.V. – On Wednesday, September 7 from 3:30-4:00p, Stephen Messer, the Chairman of the Council for Accountable Advertising and the Vice Chairman of Cross Commerce Media (www.crosscommercemedia.com), will speak on a panel entitled “Making Sense of the Advertising Technology Space” with Andy Ellenthal, CEO of Peer39; Jeff Hirsch, President of AudienceScience; and Scott Knoll, CEO of AdSafe, at TARGUSinfo’s Interactive Insights Summit.

The use of data online has become increasingly commonplace as marketers and advertisers strive to verify consumer information and reach potential buyers. The Interactive Insights Summit will explore strategies for using online data to understand target audiences and to create relevant and personalized experiences for prospects and customers.

With his extensive experience, Mr. Messer is widely recognized as an internet advertising and online data expert and frequently speaks at industry events. His current venture, Cross Commerce Media (CCM), empowers marketers to leverage their data for a strategic advantage. Prior to CCM, Mr. Messer founded affiliate marketing company LinkShare Corporation in 1996 . LinkShare was sold to Rakuten (JASDAQ: 4755) for $425m in 2005.

About CCM:
Cross Commerce Media, Inc. (CCM) operates Collective Intelligence™ (CI), a cloud-based analytics platform that unifies a company’s existing data sources to give marketers a comprehensive view of performance across media channels. CI allows marketers to access, analyze and react to their data in real-time.
For press related inquiries, please contact Jonas Fischer, VP, Marketing at (646) 833-3360.



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About Collective[i]
Collective[i] takes a new approach to generating insights that meaningfully grow revenue by answering the essential questions businesses should ask of their marketing, sales, service and support data. Collectivei[i] is the first Big Data network to deliver enterprise-wide analyses curated and developed by the world’s leading data scientists directly to business users.





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