Cross Commerce Media (CCM) operates Collective[i]™, a cloud-based analytics platform that
unifies a company’s marketing data from disparate sources so that
marketers can access and analyze data in real time and in a single
place. Unlike dashboards that merely aggregate data, Collective[i]™ standardizes data
from existing analytics tools, making it possible to create custom
analyses that integrate multiple sources. For the first time,
marketers are in control of their data and can measure the collective
impact of all their marketing efforts across all media channels from
one platform. Collective[i]™ also enables real-time collaboration to share, study
and act on the team’s collective intelligence.











