About

About CCMCross Commerce Media (CCM) operates Collective[i]™, a cloud-based analytics platform that unifies a company’s marketing data from disparate sources so that marketers can access and analyze data in real time and in a single place. Unlike dashboards that merely aggregate data, Collective[i]™ standardizes data from existing analytics tools, making it possible to create custom analyses that integrate multiple sources. For the first time, marketers are in control of their data and can measure the collective impact of all their marketing efforts across all media channels from one platform. Collective[i]™ also enables real-time collaboration to share, study and act on the team’s collective intelligence.

MANAGEMENT TEAM

  • Tad Martin, Co-founder / CEO
  • Heidi Messer, Co-founder / Chairman
  • Stephen Messer, Co-founder / Vice Chairman
  • Michael Martinov, SVP, Analytics
  • Jonas Fischer, VP, Marketing
  • Alexis Zinberg, SVP, Client Services
  • Marcus Louie, Product Director
Tad Martin, Co-founder / CEO 
Tad Martin
Co-founder / CEO

Prior to founding CCM, Mr. Martin headed operations at Overstock.com as the company’s COO / GMM. Mr. Martin joined Overstock as one of the company’s early employees and, as such, played an integral role in growing the company from $70m in revenue to over $800m – taking the company public in the process (NASDAQ: OSTK).

Leading up to Overstock, Mr. Martin was part of Gear.com (funded by Amazon.com), which he helped grow from an early stage startup to the largest sporting goods closeout e-commerce website before its sale to Overstock.com in 2000. Additionally, Mr. Martin was a member of the Olympic bid committee responsible for bringing the 2002 Olympic Winter Games to Salt Lake City.

Mr. Martin is recognized as an expert in e-commerce, Internet marketing, analytics and data integration, and has been cited in several major industry publications. Mr. Martin earned a Six Sigma Black Belt and applied the methodology to operations at Overstock. Mr. Martin holds a B.A. in English from the University of Utah.

Heidi Messer, Co-founder / Chairman 
Heidi Messer
Co-founder / Chairman

Ms. Messer brings to CCM a wealth of experience in the online marketing industry. Ms. Messer, along with her brother, Stephen Messer, founded, built and managed LinkShare Corporation, a pioneer in performance based online marketing solutions, until its sale in 2005 for $425m. Ms. Messer served as LinkShare’s President and COO.

Ms. Messer is recognized as an authority on online marketing and is a frequent speaker at major industry events. She is often referenced in written trade publications and has appeared on national television and radio programs.

Ms. Messer received a B.A. from Brown University, graduating Phi Beta Kappa and magna cum laude. She obtained her J.D. from Harvard Law School graduating cum laude.

Stephen Messer, Co-founder / Vice Chairman 
Stephen Messer
Co-founder / Vice Chairman

Before becoming involved with CCM, Mr. Messer served as the Chairman and CEO of LinkShare until its sale to Rakuten for $425m in 2005. Under Mr. Messer’s leadership, LinkShare was recognized by Deloitte and Touche for two consecutive years as the fastest growing technology company in the New York Region. In 2005, Mr. Messer was awarded the prestigious Ernst and Young Entrepreneur of the Year Award for the New York Region.

Mr. Messer is an Affiliated Research Fellow at the Columbia University Institute of Tele-Information (CITI) and is considered an expert in cyber-communications and telecommunications.

He holds a J.D. from the Benjamin N. Cardozo School of Law in New York and a B.A. from Lafayette University.

Michael Martinov, SVP, Analytics 
Michael Martinov
SVP, Analytics

Prior to joining the CCM team, Mr. Martinov managed, designed, developed, and implemented various business intelligence and analytics solutions with both start-up and Fortune 500 companies, including Priceline.com, Linkshare, FedEx, Chase, and General Motors. Mr. Martinov has served on the advisory boards of Informatica Corporation, Siebel Systems, Inc and IBM.

Mr. Martinov is the Team Leader for United States Canoe & Kayak National Team.

Jonas Fischer, VP, Marketing 
Jonas Fischer
VP, Marketing

Prior to CCM, Mr. Fischer was VP, Account Director at Deutsch Advertising where he was responsible for managing the Tylenol brand. Mr. Fischer’s 12 years of experience at agencies like TBWA/Chiat/Day, Cliff Freeman & Partners, and Deutsch, has made him an expert in Brand Strategy and Integrated Media Management. In addition to Tylenol, Mr. Fischer has influenced a broad range of brands such as Sony PlayStation, Fox Sports, Turner Broadcasting, Snapple, ASICS, Mars Inc., and Moet Hennessy.

Mr. Fischer holds a B.A. from Colgate University.

Francesca Romano, VP Talent & Performance Management 
Francesca Romano
VP, Talent & Performance Management

Prior to joining the CCM team, Ms. Romano worked for the City of New York where she managed and executed logistically intensive, high-profile events for the Mayor’s Office, as well as multi-million dollar projects coordinated across multiple City agencies.

Ms. Romano graduated Phi Beta Kappa with a B.A. from Brown University, and holds an MBA in Finance from Columbia Business School.

Alexis Zinberg, SVP, Client Services 
Alexis Zinberg
SVP, Client Services

Prior to joining CCM, Ms. Zinberg served as SVP at Citigroup, leading customer growth and engagement strategies for Citi Cards and Citi's loyalty program, ThankYou Rewards. Throughout her career, Ms. Zinberg has cultivated expertise in business strategy, project management and loyalty marketing. Before her tenure at Citi, Ms. Zinberg worked at Digitas, where she managed the American Express Proprietary Lending and Co-Brand Card Product accounts.

Ms. Zinberg holds a B.S. from Boston University.

Marcus Louie, Product Director 
Marcus Louie
Product Director

Prior to CCM, Mr. Louie was a full-time PhD candidate at Carnegie Mellon University where he utilized computational models to study decision making in social contexts and the dynamics of social networks. Mr. Louie’s work has been supported by the National Science Foundation, DARPA, Office of Naval Research, and the Air Force Research Laboratories. 

Mr. Louie holds a B.S. in Computer Science and is a PhD candidate at Carnegie Mellon University.

ADVISORY BOARD

SENIOR ADVISORS

Julian Brodsky /
Founder, Director and Vice Chairman of Comcast

Founder, Director and Vice Chairman of Comcast Corporation. Former CEO of Comcast Interactive Capital, and SVP and CEO of Comcast Corporation.

Lester Wunderman /
Chairman Emeritus and Founder of Wunderman

Chairman Emeritus and Founder of Wunderman, the largest global marketing services network in the world. Pioneer of direct marketing with 50+ years experience.

Jack Myers /
Media Economist at Media Advisory Group

Media Economist / Investment Advisor at Media Advisory Group and Editor at Jack Myers Media Business Report. Advisor to the Newhouse School of Syracuse University.

Doug Alexander /
President of Internet Capital Group, Inc. (ICG)

President of Internet Capital Group, Inc. (ICG), and former CEO of Traffic.com. Co-founder of Reality Online, a financial planning tool and online services company.

Marty Pompadur /
Chairman of the Board of METAN Development Group

Chairman of the Board of METAN Development Group. Former member of ABC Board of Directors, Executive VP of News Corporation, and President of News Corporation.

TECHNOLOGY ADVISORS

Hilary Mason /
Chief Scientist at bit.ly and co-founder of HackNY

Chief Scientist at bit.ly and co-founder of HackNY, a non-profit organization that connects talented student hackers from around the world with start-ups in NYC.

Peter Platzer /
Senior Portfolio Manager at Vegasoul Capital

Senior Portfolio Manager at Vegasoul Capital and Career Coach at HBS. Former Director at Deutsche Bank and Head of Quantitative Research at The Rohatyn Group.

Evan Korth /
Clinical Associate Professor at NYU

Clinical Associate Professor at NYU, Courant Institute of Mathematical Sciences, and co-founder of HackNY. Also, the NYU Faculty Liaison for Technology Entrepreneurship.

John Patrick Derham /
President and co-founder of Probusys Inc.

President and co-founder of Probusys Inc. Former CMO at MRU Holdings, SVP Chief Marketing Officer at Advanta, and SVP Marketing at JP Morgan Chase.

Jon Otterstatter /
Former Executive VP & CTO of SPSS, Inc.

Former Executive VP & CTO of SPSS, Inc. Also, former Senior VP Technology at ShowCase Corp and Senior Program Manager at IBM.

MEDIA ADVISORS

Ken Seiff /
Founder and former CEO of Bluefly.com

Founder and former CEO of Bluefly.com, a leading online retailer of designer brands. Current CEO of Seiff & Company, Inc. and co-founder of Poppin (FLOK LLC).

Sergio Fernandez de Cordova /
Founder of Fuel Outdoor

Founder of Fuel Outdoor, the third largest privately owned outdoor advertising company in the country, and co-founder of de Cordova Goldman Capital Management.

Michael Loeb /
President and CEO of Loeb Enterprises

President and CEO of Loeb Enterprises. Previously, President of the Synapse Group, Inc., which was acquired by Time Warner for $700+ million.

Craig Pisaris-Henderson /
Chairman and CEO of Lexos Media, Inc.

Chairman and CEO of Lexos Media, Inc. Previously, founder and CEO of Miva.com, a leading global performance marketing company.

Jeff Fluhr /
Founder and former CEO of Stubhub.com

Founder and former CEO of Stubhub.com, which was acquired by eBay.com for $310+ million. Previously, an analyst at BlackStone Group.