Collective[i] - Business Intelligence Analytics

Tad Martin

Co-Founder & CEO

Prior to founding Collective[i], Mr. Martin headed operations at Overstock.com as the company's COO / GMM. Mr. Martin joined Overstock as one of the company's early employees. During his tenure with the company, Overstock grew from $70M in revenue to over $800M and became a publicly traded company in the process (NASDAQ: OSTK).

Before Overstock, Mr. Martin worked for Gear.com (funded by Amazon.com), which he helped grow from an early stage startup to the largest sporting goods closeout e-commerce website before its sale to Overstock.com in 2000. In addition, Mr. Martin was a member of the Olympic bid committee responsible for bringing the 2002 Olympic Winter Games to Salt Lake City.

Mr. Martin earned a Six Sigma Black Belt and applied the methodology to operations at Overstock. Mr. Martin holds a B.A. in English from the University of Utah.

Heidi Messer

Co-founder and Chairman

Prior to Collective[i], Ms. Messer and her brother, Mr. Stephen Messer, co-founded LinkShare Corporation, which is host to one of the world's largest online affiliate networks.

With Ms. Messer as President and COO, LinkShare was recognized by Deloitte and Touche for two consecutive years as the fastest growing technology company in the New York Region.

LinkShare was also named the Best Affiliate Network Provider in 2002 by ABestWeb. Ms. Messer and her brother managed LinkShare until its sale to Rakuten (4755:JASDAQ) for $425 million in 2005. Ms. Messer received her B.A. from Brown University, graduating Phi Beta Kappa and magna cum laude. She received her juris doctorate from Harvard Law School, graduating cum laude.

Stephen Messer

Co-founder and Vice Chairman

Prior to Collective[i], Mr. Messer and his sister, Ms. Heidi Messer, co-founded LinkShare Corporation, which is host to one of the world's largest online affiliate networks.

With Mr. Messer as its Chairman and CEO, LinkShare was recognized by Deloitte and Touche for two consecutive years as the fastest growing technology company in the New York Region. LinkShare was also named the Best Affiliate Network Provider in 2002 by ABestWeb.

Mr. Messer was awarded the Best Service to the Industry award, recognizing his contributions to development of the affiliate marketing industry. In 2005, Mr. Messer was awarded the prestigious Ernst and Young Entrepreneur of the Year Award for the New York Region. LinkShare was sold to Rakuten (4755:JASDAQ) for $425m in 2005.

Mr. Messer holds a J.D. from the Benjamin N. Cardozo School of Law in New York and a B.A. from Lafayette University.

Francesca Romano

VP, Talent & Performance Management

Prior to joining the Collective[i] team, Ms. Romano worked for the City of New York where she managed and executed logistically intensive, high-profile events for the Mayor's Office, as well as multi-million dollar projects coordinated across multiple City agencies.

Ms. Romano graduated Phi Beta Kappa with a B.A. from Brown University, and holds an MBA in Finance from Columbia Business School.

Michael Martinov

SVP, Analytics

Prior to joining the Collective[i] team, Mr. Martinov managed, designed, developed, and implemented various business intelligence and analytics solutions with both start-up and Fortune 500 companies, including Priceline.com, Linkshare, FedEx, Chase, and General Motors.

Mr. Martinov has served on the advisory boards of Informatica Corporation, Siebel Systems, Inc and IBM.

Jonas Fischer

VP, Marketing

Prior to Collective[i], Mr. Fischer was VP, Account Director at Deutsch Advertising where he was responsible for managing the Tylenol brand. Mr. Fischer's 12 years of experience at agencies like TBWA/Chiat/Day, Cliff Freeman and Partners, and Deutsch, has made him an expert in Brand Strategy and Integrated Media Management.

In addition to Tylenol, Mr. Fischer has influenced a broad range of brands such as Sony PlayStation, Fox Sports, Turner Broadcasting, Snapple, ASICS, Mars Inc., and Moet Hennessy. Mr. Fischer holds a B.A. from Colgate University.

Julian Brodsky

Founder, Director and Vice Chairman of Comcast

Founder, Director and Vice Chairman of Comcast Corporation. Former CEO of Comcast Interactive Capital, and SVP and CEO of Comcast Corporation.

Lester Wunderman

Chairman Emeritus and Founder of Wunderman

Chairman Emeritus and Founder of Wunderman, the largest global marketing services network in the world. Pioneer of direct marketing with 50+ years experience.

Michael Loeb

President and CEO of Loeb Enterprises

President and CEO of Loeb Enterprises. Previously, President of the Synapse Group, Inc., which was acquired by Time Warner for $700+ million.

Doug Alexander

President of Internet Capital Group, Inc. (ICG)

President of Internet Capital Group, Inc. (ICG), and former CEO of Traffic.com. Co-founder of Reality Online, a financial planning tool and online services company.

Marty Pompadur

Chairman of the Board of METAN Development Group

Chairman of the Board of METAN Development Group. Former member of ABC Board of Directors, Executive VP of News Corporation, and President of News Corporation.

Hilary Mason

Chief Scientist of bit.ly and co-founder of HackNY

Chief Scientist of bit.ly and co-founder of HackNY, a non-profit organization that connects talented student hackers from around the world with start-ups in NYC.

Peter Platzer

Nanosatellites Researcher at NASA

Nanosatellites Researcher at NASA Ames Research Center and Career Coach at HBS. Former Senior Portfolio Manager at Vegasoul Capital Former and Director at Deutsche Bank.

Evan Korth

Clinical Associate Professor at NYU

Clinical Associate Professor at NYU, Courant Institute of Mathematical Sciences, and co-founder of HackNY. Also, the NYU Faculty Liaison for Technology Entrepreneurship.

John Patrick Derham

President and co-founder of Probusys Inc.

President and co-founder of Probusys Inc. Former CMO at MRU Holdings, SVP Chief Marketing Officer at Advanta, and SVP Marketing at JP Morgan Chase.

Jon Otterstatter

Former Executive VP & CTO of SPSS, Inc.

Former Executive VP & CTO of SPSS, Inc. Also, former Senior VP Technology at ShowCase Corp and Senior Program Manager at IBM.

Ken Seiff

Founder and former CEO of Bluefly.com

Founder and former CEO of Bluefly.com, a leading online retailer of designer brands. Current CEO of Seiff & Company, Inc. and co-founder of Poppin (FLOK LLC).

Sergio Fernandez de Cordova

Founder of Fuel Outdoor

Founder of Fuel Outdoor, the third largest privately owned outdoor advertising company in the country, and co-founder of de Cordova Goldman Capital Management.

Kay Koplovitz

Founder, USA Network

Founder, USA Network, Chairman of the Board, Liz Claiborne Inc., Chairman & Co-Founder, Springboard Enterprises.

Jeff Fluhr

Founder and former CEO of Stubhub.com

Founder and former CEO of Stubhub.com, which was acquired by eBay.com for $310+ million. Previously, an analyst at BlackStone Group.

Jack Myers

Media Economist at Media Advisory Group

Media Economist / Investment Advisor at Media Advisory Group and Editor at Jack Myers Media Business Report. Advisor to the Newhouse School of Syracuse University.

David Axmark

Co-founder of MySQL AB

Co-founder of MySQL AB and the free database server, MySQL. Director of OrangeHRM, an open source HR Management software.

Ken Rudin

Head of Analytics at Facebook.

Former VP of Analytics and Platform Technologies at Zynga. Also held leadership roles at Salesforce.com and Oracle.

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