Mastering Sales with AI
AI is changing the game—but only for teams who know how to use it.
Sales leaders today face a flood of data but lack clarity on where to focus. That’s where AI comes in.
Join this interactive master class to learn how forward-thinking teams are using powerful AI solutions to eliminate guesswork and align reps around high-impact actions that actually move the needle.
We’ll explore how to shift from static spreadsheets and subjective reviews to a real-time, intelligent operating rhythm that improves accuracy, prioritization, and team performance.
Upcoming conversations.
Unlocking AI’s Potential: Mastering the Art of Smarter Questions
October 29 | 1:00 p.m. - 2:00 p.m. ET
The value of AI depends on the quality of your questions.
In today’s fast-moving sales environment, AI-powered assistants are only as effective as the prompts you give them. Learning to ask the right questions can reveal blind spots in your pipeline, expose risk in your forecasts, and uncover opportunities you didn’t know existed.
In this session, we’ll show you how to work with AI—turning it into your most valuable thinking partner. Whether you're reviewing pipeline health, diagnosing deal momentum, or refining execution plans, better questions lead to better outcomes.
What You’ll Learn:
How to ask high-impact questions that reveal risks, gaps, and opportunities in your pipeline.
How AI can help guide your daily decisions, improving both your team’s focus and productivity.
Real-world use cases demonstrating how teams leverage AI insights to drive better outcomes.
AI for Sales Leaders: Coaching with Real-Time Intelligence
Date to be announced.
Today’s top-performing sales leaders don’t just manage— they coach.
But with pipelines bursting at the seams and time stretched thin, it’s easy for 1:1s and forecast reviews to shift from proactive coaching to reactive problem-solving. AI is changing that dynamic.
In this session, we’ll show you how to harness AI-driven insights to transform the way you coach, track deal momentum, and improve forecast accuracy. You’ll walk away with practical strategies for turning data into action— before deals go sideways.
What You’ll Learn:
How AI can enhance 1:1s by surfacing key coaching moments in real-time.
Proven strategies for tracking deal momentum and identifying risks before they escalate.
Best practices for using AI to inform forecast reviews and make smarter resource planning decisions.
Meet Our AI Visionaries
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Stephen Messer
COLLECTIVE[I]
CO-FOUNDER
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Mark Petruzzi
AGS
CO-FOUNDER & CEO
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Kristin Anderson
AGS
CO-FOUNDER & PRESIDENT
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Heidi Messer
COLLECTIVE[I]
CHAIRPERSON & CO-FOUNDER
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Mary Chamberlain
AGS
MARKET MANAGER, AI SERVICES
Conversations that Moved the Needle
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The First Move: Starting Your AI Strategy in Sales
This session kicks off our series on Mastering Sales with AI by addressing the most critical inflection point facing sales and revops leaders today: moving from intent to action.
In a market where AI is a board-level mandate— but few organizations are structurally prepared to deliver— the advantage belongs to leaders who act with precision and urgency. This isn’t about theory. It’s about operationalizing AI in a way that aligns with revenue goals, builds organizational confidence, and creates early wins that justify continued investment.
You’ll hear how high-performing teams are embedding AI into their sales motion, not as a side project, but as a core capability. We’ll explore the mindset required to lead through ambiguity, the shifts needed to support adoption, and what it looks like to build a future-ready sales organization in a market that’s moving fast.
