Applications for the
modern salesforce.

Collective[i]™ has amassed one of the world’s largest networks of the human and economic interactions between businesses. Collective[i]™ converts CRM and other relevant sources of data into insights that are used by leading sales organizations to generate revenue, streamline/automate non-revenue producing activities and enable enterprises to be customer-centric and data-driven. Our patented technology and applications are designed to enable marketing, CROs, sales operations and sales professionals to operate in a world where the buyer is in charge.

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In this age of unprecedented uncertainty, companies need a compass. Collective[i]™’s network—which graphs human and economic connections between businesses, then enhances them with AI/ML—guides you to your true north. We live and breathe to perfect our technology and network in order to enable companies around the world to predict, manage and grow revenue using the magical combination of data science, technology and human skill.

Collective[i]™ transforms your enterprise into a modern, data-driven and buyer-centric sales organization.
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Heidi Messer
Chairman & Co-Founder

Heidi Messer was an early Internet entrepreneur and investor who has founded several global businesses, including LinkShare Corporation, host to one of the world’s largest online networks representing the world’s premier publishers and merchants on the web. The company is widely considered to be a pioneer in the world of SaaS, digital advertising and the share economy. Heidi served as a board member, President, and Chief Operating Officer of LinkShare, helping to create the sector of online marketing commonly referred to as “affiliate marketing.” LinkShare sold to Rakutan for $425 million in 2005. In 2008, Heidi co-founded Collective[i]™ with her husband, Tad Martin, and brother, Stephen Messer, eventually collaborating with leading data scientists and PhD-level technology developers in building the company’s AI-driven tools. In 2014, Heidi was awarded two patents in conjunction with Collective[i]’s data analytics network. Messer is a frequent speaker at universities and conferences around the world on entrepreneurship, digital marketing, business intelligence and the future of the Internet. She served on the 2012 Wall Street Journal Executive Task Force on Women and participated in the 2014 Wall Street Journal CIO Network as a subject matter expert. She was selected as one of the 100 Most Intriguing Entrepreneurs by Goldman Sachs as part of their Builders and Innovators Summit in 2012 and received the Women’s Entrepreneurship Day Technology Pioneer Award at the United Nations in 2014. Heidi received a Bachelor of Arts degree in history from Brown University, where she graduated Phi Beta Kappa and magna cum Claude. She received her juris doctorate from Harvard Law School, graduating cum laude.

Stephen Messer
Vice Chairman & Co-Founder

Stephen Messer has been an active entrepreneur and investor in the digital economy since the commercialization of the Internet. Prior to Collective[i]™, Stephen and his sister, Heidi Messer, co-founded LinkShare Corporation. Under the siblings’ leadership, LinkShare was recognized by Deloitte and Touche for two consecutive years as the fastest growing technology company in the New York Region. Stephen served as Chairman and CEO of LinkShare until its sale to Rakuten in 2005. That same year, he was awarded the prestigious Ernst and Young Entrepreneur of the Year Award for the New York Region. Stephen has been cited in various publications including The New York Times, The Wall Street Journal, The Nikkei, and Internet Retailer Magazine. He has appeared on national business programs such as CNBC, CNNfn and the Fox News Channel and is a frequent speaker at conferences around the world and universities on artificial intelligence, machine learning, enterprise technology, entrepreneurship, modern sales and the future of work. Stephen received a Bachelor of Arts degree from Lafayette University and his juris doctorate from Cardozo School of Law.

Tad Martin
CEO & Co-Founder

Tad Martin was an early adopter to Internet businesses, joining, a rapidly-growing startup backed by and one of the first online sporting goods retailers, in 1999. At, Tad led the outdoor merchandising team responsible for all purchasing and pricing decisions. In 2000, through its acquisition of, Tad joined as one of its first employees where he was part of the executive team from 2000-2006, responsible specifically for all aspects of warehouse operations, customer care, fraud protection, product purchasing and capital management. During Tad’s tenure with, he helped the company grow revenue to more than $800m and take it public. In 2008, Tad co-founded Collective[i]™ with Heidi Messer and Stephen Messer. He served as one of the nine-person committee responsible for the successful bid to host the 2002 Winter Olympics in Salt Lake City, Utah. Tad is a frequent speaker on business panels and at conferences and has been cited in numerous publications for his business expertise. A native of New Hampshire, Tad earned a Bachelor of Arts in English from the University of Utah.



After creating and successfully building transformative companies in ad tech and ecommerce (collectively generating more than $1B in investor value), Tad, Heidi and Stephen realized that the massive transformation they had enabled for online marketing and shopping entrepreneurs had yet to reach the workplace. While consumers enjoyed personalized experiences in shopping, search and entertainment through Amazon, Google and Netflix, and could easily network for friends and jobs through Facebook and LinkedIn, no company had built a network that enabled companies to personalize the buying journey for B2B buyers or to use their networks to grow revenue. As a result, Collective[i]™ (short for Collective Intelligence) was born. Collective[i]™ was designed to transform sales organizations by helping sellers understand individual buyers, automate tasks, focus on the right opportunities and leverage every advantage—including their social networks—to grow revenue.

Originally sold to the Global 500, Collective[i]™ has expanded its offering to all large, medium and smaller organizations. Today, the world’s leading companies use Collective[i]™ to radically improve their sales organizations regardless of whether they have long or short selling cycles, large or small average order amounts, or thousands or dozens of sales professionals.

The United States Patent and Trademark Office has issued Collective[i] several key patents (with several more pending) around its network and technology.


Advisory Board

Innovation is a journey, and Collective[i]™’s extraordinary advisors have done much to pave the road. Our advisors span six areas key to our business: Creative, Talent, Data, Science, Strategy and Entrepreneurship. Their brief bios are below.

  • /Strategic Advisors

    • Julian Brodsky
      Vice Chairman

      Julian Brodsky is the Co-Founder, Director and Vice Chairman of Comcast Corporation. Previously, he was CEO of Comcast Interactive Capital and Senior Vice President and CEO of Comcast.

    • Kay Koplovitz
      Koplovitz & Co.

      Kay Koplovitz is the Founder of the USA Network, Chairman of the Board of Liz Claiborne, Inc., and the Chairman and Co-Founder of Springboard Enterprises, a group that supports technology companies led by women.

    • Richard Parsons
      Senior Advisor
      Providence Equity Partners, LLC

      Dick Parsons is a Senior Advisor at Providence Equity Partners, a leading private equity investment firm specializing in media, communications and information companies. He is the former Chairman of the Board of Citigroup, Inc. and was the Chairman of the Board and CEO of Time Warner, Inc.

    • Marty Pompadur
      Chairman of the Board
      METAN Development Group

      Marty Pompadur is Chairman of the Board of METAN Development Group, a multimedia company that delivers Western entertainment content to China. Formerly, Marty was a member of the ABC Board of Directors and the President of News Corporation.

    • Peter S. Kraus
      Chairman & CEO
      Aperture Investors

      Peter Kraus is the Chairman and CEO of Aperture Investors. For more than four decades, Peter has worked at major financial institutions including Goldman Sachs, Merrill Lynch and, most recently, at AllianceBernstein (AB), where he served as Chairman and CEO, successfully leading the firm’s turnaround after the economic crisis in 2008.

    • Jonathan Turner
      Enigma Capital

      Jonathan Turner is the Co-Founder of Enigma Capital, a private partnership investing in the global technology sector, focused on consumer technology and enterprise software applications. He also serves as Chairman of the Investment Committee at Magdalen College, University of Oxford. Previously, Jonathan co-founded Qatalyst Partners, a strategic advisory firm that advised on the merger of LinkedIn and Microsoft.

  • /Entrepreneurial Advisors

    • Doug Alexander
      Actua Corporation

      Doug Alexander is the President of Actua Corporation, a cloud company pioneering the second wave of SaaS. For 17 years, he was the President of Internet Capital Group (ICG) and, among other distinctions, he was CEO of and the Founder of Reality Online, a financial planning tool and online services company that was purchased by Reuters in 2017.

    • Mike Krieger

      Mike Krieger, the Co-Founder of Instagram, is a Brazilian-born American entrepreneur. While at Instagram, Mike served as the Chief Technology Officer and played an integral role in Instagram’s rapid growth, scaling the community to over one billion monthly users. Additionally, as Chief Technology Officer, Mike grew the engineering organization to more than 450 employees across Instagram’s offices located in Menlo Park, San Francisco and New York.

    • Ken Seiff
      Managing Partner
      Beanstalk Ventures

      Ken Seiff’s Beanstalk Ventures focuses on investing in early-stage companies positioned at the intersection of retail and technology. Prior to Beanstalk, Ken led the Omni-Channel division for Brooks Brothers Group, co-founded Glowcast Ventures and Poppin—a market disruptor that’s been called “Apple meets Office Depot”—and was the Founder and CEO of Bluefly until 2004.

    • Sergio Fernandez de Cordova
      Board Member
      The United Nations Global Entrepreneurs Council

      Sergio is one of the youngest initiators of public-private partnerships to drive business and social change. In 2003, he co-founded Fuel Outdoor Holdings and helped grow it into the third-largest privately owned outdoor advertising company in the country. Launching from his work at Fuel, Sergio forged a variety of private-public partnerships with political and business leaders across the U.S. and several major global cities. Among other distinctions, he’s the Co-Founder of P3 Global Management and the PVBLIC foundation, and a delegate with the U.S. Department of State-led Global Entrepreneurship Program.

  • /Data Advisors

    • Ken Rudin
      SVP User Growth and Embedded Analytics

      Ken Rudin is an entrepreneur and executive with a unique combination of leadership skills, analytical strength, marketing savvy, sales experience, product vision and technical depth. Prior to ThoughtSpot, Ken was head of Analytics at Facebook, and previously was Vice President of Analytics and Platform Technologies at Zynga. He has also held leadership roles at and Oracle.

  • /Science Advisors

    • David Axmark
      MariaDb Corporation

      David Axmark co-founded MySQL AB, as well as the free database server MySQL. He’s currently an advisor to Campanja, MariaDb Corporation (formerly SkySQL), MoSync AB and OrangeHRM.

    • Evan Korth
      Clinical Professor
      New York University

      Evan Korth is a clinical professor at the Department of Computer Science and the Courant Institute of Mathematical Sciences at New York University. He’s the Co-Founder of hackNY, a coach of the NYU International Collegiate Programming Contest Team, a faculty advisor to tech@NYU, the inaugural member of the Computer Science Mentor Program and the faculty liaison for Technology Entrepreneurship.

    • Jon Otterstatter
      President, CEO and Co-Founder

      Jon Otterstatter is the President, CEO and Co-Founder of Preventice, a provider of mobile health solutions and remote monitoring systems. Previously, Jon was the Executive Vice President and Chief Technology Officer of SPSS, a senior Vice President of Technology at ShowCase Corporation and a senior program manager at IBM.

    • Alok Srivastava
      Senior Vice President of Global Engineering

      Alok Srivastava is the Senior Vice President of Engineering at ScaleArc. He’s also a Big Data product, engineering and R&D executive, an advisor to technology startups and was the former founding Vice President of Engineering at Delphix and the Vice President of Engineering at ParAccel. Alok led the RAC Database and Clusterware’s engineering at Oracle for more than a decade and is the owner of 32 U.S. patents.

    • Peter Platzer

      Peter is a visionary physicist turned business creator, who co-founded Spire with the notion of gathering data from a network of small satellites from any location on Earth. He is considered one of the pioneers of the commercial space industry in regard to Earth observation.

  • /Creative Advisors

    • Louise Gillis
      Director, Group Finance System

      As director of Interbrand’s Group Finance System, Louise Gillis drives the usage and adoption of the branding giant’s customer relationship management program across its global network. Prior to Interbrand, Louise spent more than a decade at BrandWizard, ultimately as its director of Strategic Consulting.

  • /Talent Advisors

    • James Dickie
      Managing Partner
      CSO Insights

      James “Jim” Dickie is Managing Partner of CSO Insights, a research firm serving sales and marketing executives. Previously, James was the Vice President and Co-Founder of Demax Software, Vice President of AIDA and Vice President of Marketing at Teradyne.

    • John Mass
      Executive Vice President
      Content Partners

      John Mass is Executive Vice President of Content Partners, LLC, a first-of-its-kind entity that acquires and manages film and television libraries and provides liquidity to owners of royalties and other passive profit participation in film, television, music and other entertainment industry projects. Previously, John was a partner at Oasis Media Group, a personal management company, and before that spent 17 years at William Morris Agency (now William Morris Endeavor) as its Executive Vice President and a member of its Board. He recently ended a 7-year appointment as Chairman of the California State Lottery, during which he helped it become a $4.3 billion business.

    • Jack Myers

      Jack Myers is a media economist and investment advisor at Media Advisory Group. He’s the Chairman of MyersBIzNet, a research-based B2B media and marketing company, Chairman of the Board of the International Radio and Television Society, the editor of the Jack Myers Media Business Report and an advisor to the Newhouse School of Syracuse University, where he developed and implemented the Newhouse Network, a young professional advisory council.

How collective[i] works
How collective[i] works
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